Project Overview:
Benjamin Winters is a content creator on YouTube and TikTok who primarily focuses on Cyberpunk 2077. With over 200,000 followers across both platforms, he is making a name for himself in the space and needed an identity to build his brand off of. He wanted a logo that looked like it could exist in the futuristic world his characters inhabited, while also being unique to him so that he could expand his channel in the future.
Design Process:
I started with the logo mark, building out a geometric snowflake that tied into his name. Adding a 3D glitch effect as a variant for the logo allowed him to incorporate the cyberpunk motif while also giving him space to branch out in the future. I paired this with a customized futuristic type that could be stacked or separated as needed. The client also requested a monogram design which we built out into a pattern for watermarks and other prints. After the successful launch of his channel, we continued to evolve the brand creating an animation for his logo as well as graphics and overlays for his streams and videos.
