Project Overview:

All The Way Up Promo is a promotional printing company primarily focusing on B2B relations. They facilitate designs and merchandise for companies big and small, printing everything from clothes, stationary, promotional products, etc. They needed a simple logo that could be printed on a variety of different formats in order to showcase their own printing capabilities. These designs would be printed on prototypes for expos and tradeshows as well as used on their website. For the logo, I went with a strong typeface and built up two variations, a stacked and non-stacked logotype. I also extrapolated the arrow embedded into the design into a tessellation pattern that could be used for simple yet eye-catching backgrounds.