Project Overview:

Safe Sites Save Lives is a marketing campaign centered around destigmatizing safe sites and keeping people safer. This campaign focused on social media engagement by establishing pop-ups in vacant lots around the city where people could take photos and shop for fun merchandise. This would help garner organic engagement as they post their selfies on-site and drive more attention to the project and issue. The campaign encompassed many different mediums including a main logo, merchandise, posters, and vehicle wraps. All of the designs are inspired by the Memphis project and are meant to be colorful and cool while still highlighting the main message of the campaign. #safesitessavelives